Aside from the fact that I've never been closer to mental breakdowns than when I've been in an H&M dressing room, I'm jazzed on their virtual dressing room.
You can customize your model to look like you, down to height, weight, and measurements, and then "try on" clothes from H&M.
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In your own home it is your free decision about virtuality and making it real. You are creating this revolutionary 3D world on your own PC - always available to you.
You alone control look and access of your virtual world - keep your privacy.
Decorate the rooms with interactive 3D furniture, your own pictures, paper walls, lay carpets, install mirrors, change the lighting.