This allows them to continue sending each other stickers and GIFs through the video call.
Kik is just the latest company to bolster its camera-focused offerings.
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The addition brings the chat app up to speed with other platforms including Facebook Messenger, Whats App, and Apple’s Face Time.
However, unlike with other apps, which turn video calling into a full-screen interaction, Kik’s video calling feature provides a less obtrusive experience, with users participating in the conversation appearing in small bubbles, referred to as "talking heads," on the screen.
As live video and photo sharing become increasingly central to mobile communication, other businesses have been working hard to ensure that they're catering to growing consumer demand.