VH1 today unveiled its 2017-18 lineup of new and returning series, the first since Viacom CEO Bob Bakish unveiled a new strategy, identifying six cable networks, including MTV, as flagship brands getting a lot of resources and movie tie-ins, with the rest, including VH1, named reinforcing brands.
Our aspirations are to have more than that next year and in terms of hours of programming, we’re only adding hours.
I think we feel incredibly strong about the path that we are on and incredibly optimistic about the shows that we have going forward.
Each episode will feature a man and a woman as they each date two different -- and naked -- suitors.
The series will explore the art of romance -- free of preconceived notions, stereotypes and, yes, clothing.
It was originally created by Warner-Amex Satellite Entertainment, at the time a division of Warner Communications and the original owner of MTV (MTV and VH1 are now both owned by Viacom Media Networks).