new study on online dating and found that 15% of American adults have used online dating sites and/or mobile dating apps, up from 11% in 2013. billion in revenue each year and expanded at an annual rate of 5% between 20. Aaron Smith, author of the report, told NPR that mobile apps' appeal lies in their simplicity and "game-ified way of engaging with other people." Crafting snappy blurbs and swiping right or left are a lot easier and less time-consuming than writing a painstakingly detailed profile for a traditional dating site like Ok Cupid.
A great diversity of online dating services currently exists.
Some have a broad membership base of diverse users looking for many different types of relationships.
Most services also encourage members to add photos or videos to their profile.
Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.
Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.