means "compensated dating" and is the Japanese language term for the practice of older men giving money and/or luxury gifts to attractive women for their companionship or possibly for sexual favors.The female participants range from school girls (aka JK business) to housewives.
Compensated dating is perceived as an easy, fast way to generate high returns to those innocent girls.
Indeed, they do not need a lot of money but their vanity entices them to have compensated dating.
Anthropologist Laura Miller argues in her research that the majority of enjo-kōsai dates consists of groups of girls going with a group of older men to a karaoke bar for several hours and being paid for their time.
Furthermore, in a 1998 survey by the Asian Women's Fund, researchers found that fewer than 10 percent of all high school girls engage in enjo-kōsai and over 90 percent of the girls interviewed attested to feeling uncomfortable with the exchange or purchase of sexual services for money.
It was founded in 2011 and had 90,000 members and a similar business model to “hklovely”.