If you think about it, whose usually tasked with sending out the email newsletter?
It’s usually someone who’s specialty is not marketing, who’s not technical, and has a never ending “to-do” list. And by looking at their home page, they make this very clear: Not to mention, if you have ever used their service – everything from campaign creation to sending out your emails is really simple and clear. They are a little more subtle about their USP, but they definitely address “Why you should buy from them”. Hubspot featured a company on their blog that increased their conversions 105.9% by having a clear call-to-action that leads to a whitepaper.
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