A great diversity of online dating services currently exists.Some have a broad membership base of diverse users looking for many different types of relationships.Most services also encourage members to add photos or videos to their profile.
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Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.
Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.
Daters who had lied about their age, height or weight or had included a photo the researchers found to be less than representative of reality, were likely to avoid discussing their appearance in their written descriptions, choosing instead to talk about work or life achievements.‘The more deceptive the self-description, the fewer times you see 'I,' the more negation, the fewer words total - using those indicators, we were able to correctly identify the liars about 65 percent of the time,’ Toma says.
A success rate of nearly two-thirds is a commanding lead over the untrained eye.
Fifty-three percent of American people surveyed said they lied in their online dating profiles.