Boomers swelling the ranks of online dating sites

A university education is expensive (especially in the United States), and other rising living expenses began to nibble away at Jean and Howard’s middle-class lifestyle.

As with so many of their fellow working-class Americans, their wages didn’t rise as fast as prices for a couple of decades, nor as fast as for other Americans enjoying a wealthier life.

boomers swelling the ranks of online dating sites-61

The National Marriage Project found that married men and women who go on a date at least once a week were 3.5 times more likely to report being “very happy” in their marriages, compared with those spending less alone time with their mates, not to mention that they’re less likely to get divorced., a routine likely to inspire a quick retreat to bed–and not because anyone is feeling particularly randy. In the wake of couples taking off to live happily ever after, How About We did amass a sizable database of ideas for excursions–to the tune of more than 2.5 million dates posted over the course of four years.

Not just any dinner and movie, Schildkrout is quick to point out.

What happens when you build a business model on helping singles find their true love and you have an excellent success rate? ) on TV commercials touting how your algorithms are the reason thousands of people met their future mate. How About We cofounders Brian Schechter and Aaron Schildkrout chose the latter.

They effectively turned the paradox of matchmaking into a business advantage when they started a dedicated site for those already paired off, appropriately named How About We for Couples. The former schoolteachers originally recognized that online dating was plagued by a number of problems.

FROM the moment they entered the workforce in the 1960s, baby-boomers began to shape America's economy and politics. The first of the estimated 78m Americans born between 19 turn 65 in 2011, the normal age for retirement.

Last modified 29-Oct-2019 21:14