Each woman is juggling the Detroit-based business as a side project to her personal career.
But several years ago, Newsom got together with some close friends who shared her birth month, July, and they threw themselves a party.
It turned out to be a wild success, and soon they were planning parties for other people.
Before they knew it, Newsom and her friends, Chara Walker, Charisse Parker and Candice Taylor (who asked that we not use her real name), had started a full-fledged event planning company called the Sassy Socialites.
They soon added a fifth woman, Janine Gray, and have been working together for the past three years.
It doesn't make sense to spend days and weeks communicating online to later understand that there is no chemistry.